I did a lot of work planning and putting together my business game plan and how I wanted to make a mark on the industry. The average photography business lasts 9 months and I definitely did not want to be a statistic. Between finishing up my triathlon career and starting in the photo game there was close to 5 years of planning to ensure I could make this thing a reality.

I find that many photographers simply copy and duplicate images they have seen before with little original thought. To stand out in such a desired and saturated industry you really have to bring something new to the table, otherwise you become a statistic. I spend a big chunk of my time working on new, original ideas for brands I work with. Like sport, in photography you have to be continually working on your craft; seeking out new techniques and ideas. The challenge to continuously improve is a big factor for me, as is having the honour to shoot some of the best athletes in Canada. Their energy and focus is infectious and helps to take my craft to another level.

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